Target Audience:
The first and foremost step is to learn your target audience. Who are they? What do they need? Which online platforms do they usually use? Without this important information, you could be shouting into the void. For example, if you are selling a product that is particularly for a certain age group that does not use tik tok but you are advertising that product on tiktok, chances are you will have to face difficulties in making progress because your potential customer does not know you even exist. Therefore, tailor your approach to resonate with your audience and the platforms they frequently use.
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